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Fujifilm India CSR conducting door-to-door TB awareness, screening campaigns, ET HealthWorld

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New Delhi: Fujifilm India, in collaboration with its partners, is conducting door-to-door tuberculosis (TB) awareness and screening campaigns via the mobile TB detection machine, focusing on educating the hard-to-reach populations in targeted regions about TB symptom recognition and the importance of early detection as a part of the Never Stop Screening to Reduce Diagnostic Delays campaign.

In the first phase of the Never Stop Screening project, the northern belt of the country was primarily targeted. The second phase is focused on marginalised communities in the western, southern, and eastern regions of India.

The company, through its CSR initiative, extended sample and supply assistance for sputum testing in private labs, enabling efficient and timely diagnosis. In addition to this, it has committed to aid 6000 nutrition support kits to TB-positive patients in Assam, Kerala, and Gujarat, ensuring they receive the essential dietary support for their recovery. Furthermore, recognising the importance of advanced diagnostics, Fujifilm India equipped the Goodricke tea estate in Assam with a cutting-edge microbiology-based TB detection machine. It also contributed essential equipment and additional support including testing from private labs and sputum testing, to bolster the fight against TB in the targeted regions. Koji Wada, Managing Director, Fujifilm India, averred, “Our CSR support is also inspired from PM Modi’s ‘Ni-kshay Mitra’ campaign where we have committed to providing nutrition support to approximately 1000 TB patients who are diagnosed from our campaign for a period of six months to improve their nutritional intake and help them recover. Also, microbiology testing machines and other goods support to the existing Never Stop Screening campaign that will provide speed to the campaign that we have already undertaken.”

Abhi Shekhar Singh, Vertical Head, Corporate Communications and CSR, Fujifilm India, said, “We have worked with multiple partners to drive this mammoth activity which is a supply-chain challenge to reach remote areas with nutrition support and equipment. Our vision as a healthcare leader is to support the cause of a healthy nation through various CSR activities.”

  • Published On Jun 27, 2023 at 06:31 PM IST

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